Avetta Trends Report 2026
Nearly 70% lower fatality rates with the right supply chain risk management capabilities.
Meet the team committed to supporting businesses and suppliers with transparency, expertise, and shared responsibility.
















Chief Customer Officer,
Avetta
Abid Yousuf serves as Chief Customer Officer at Avetta, where he leads the integration of customer support and professional services into a unified post-sales organization. With over 20 years of experience in supply chain and commercial leadership, including roles at Fortune 100 energy companies, Abid specializes in driving operational transformation and customer success. He also teaches supply chain management as executive faculty at the University of Oklahoma.
Chief Executive Officer,
Avetta
Arshad Matin is CEO of Avetta, where he leads the company’s mission to advance safety, sustainability, and compliance across global supply chains. He brings decades of leadership experience, including previous roles as CEO of Paradigm and senior executive positions at Symantec, BindView, and McKinsey & Company. Arshad also serves on the boards of ASGN Incorporated, Texas Children’s Hospital, Houston Endowment, and Asia Society Texas Center.
SVP, Global Account Management,
Avetta
Cory Buchanan leads Avetta’s global account management team, working closely with clients around the world to strengthen supply chain performance and reduce operational risk. With over a decade at Avetta and 15+ years in the industry, he brings deep expertise in contractor compliance, customer success, and global account strategy.
Chief Product Officer,
Avetta
Dawn Andre is the Chief Product Officer at Avetta, where she leads the company's product strategy to enhance safety, sustainability, and compliance across global supply chains. With over 25 years of experience in enterprise SaaS and B2B supply chain platforms, Dawn focuses on delivering AI-enabled solutions that improve operational resilience and efficiency. Her visionary approach aims to anticipate customer needs and drive meaningful outcomes through innovative, automated technology.
SVP, Supplier Engagement,
Avetta
Eric Olsen is the Senior Vice President of Supplier Engagement and Operations at Avetta, where he leads a global team focused on enhancing supplier relationships and streamlining operations to improve safety, sustainability, and compliance across supply chains. Since joining Avetta in 2014, Eric has played a pivotal role in the company's tenfold growth, recognized by Utah Business as a 40 Under 40 honoree in 2022. Before his tenure at Avetta, Eric served as a vice principal in underserved communities in Los Angeles and taught at the University of Santiago in Chile.
Chief Marketing Officer,
Avetta
Gretchen Eischen is the Chief Marketing Officer at Avetta, bringing over 20 years of experience in global technology marketing and SaaS customer success. Previously, she served as CMO at Icertis and held leadership roles at SAP, including CMO for SAP Ariba, SAP Fieldglass, and SAP Business Network brands.
Chief Revenue Officer,
Avetta
Jeff Kristick is the Chief Revenue Officer at Avetta, where he oversees global sales, marketing, and revenue operations. With over 25 years of experience in enterprise and SaaS sectors, Jeff has held leadership roles at TIBCO Software, including Senior Vice President of Sales for North America and Europe, and served as President of Meridian Knowledge Solutions. His background also includes positions at Oracle, SAP, SuccessFactors, Plateau Systems, and Siebel Systems. Jeff holds a bachelor's degree in mechanical engineering from the United States Naval Academy and an MBA from Northwestern University's Kellogg School of Management.
VP, Client Success,
Avetta
Leah Morelos is an accomplished customer success leader with over 15 years of experience in guiding high-performing CS teams to deliver exceptional client outcomes. As Vice President of Client Success at Avetta, Leah focuses on driving global customer retention, engagement, and growth through aligning client goals with tailored service delivery. Known for her operational expertise and performance-driven approach, Leah inspires her teams to deliver an exceptional client experience founded on accountability, high-impact training programs, and unwavering client advocacy. She holds a BS in Human & Organizational Development from Vanderbilt University, where she competed as a Division I Tennis athlete. This background helps her apply principles of change management, psychology, and discipline to effectively complete strategic internal and customer programs, with measurable results. Prior to joining Avetta, Leah held senior roles at dual-sided (client + supplier) supply chain technology platforms including Project44 and SourceDay, where she spearheaded customer experience transformation projects. Leah is passionate about mentoring emerging leaders and fostering a culture of positivity, curiosity, and innovation.
VP, Product Management,
Avetta
Natashya Narkiewicz, the Vice President of Product Management at Avetta, brings over 15 years of experience in understanding and addressing customer challenges. With a focus on Small to Medium Businesses (SMBs) and technology, Natashya leverages her expertise to help suppliers stay safe and enhance their collaboration with clients through Avetta's Connect platform.
Natashya's data-driven approach and her Bachelor's and MBA degrees from the University of Florida have propelled her success in customer-centric product management. She is recognized as a thought leader in SMB technology, having spoken at prominent forums such as the PGA-sponsored Small Business Summits, Groupon's SMB & SEO industry workshop, and the Product Mastery Now podcast.
Natashya's innate curiosity drives her dedication to solving problems and fostering a culture of transparency and collaboration at Avetta. When she's not immersed in work, she enjoys outdoor activities, coffee, solving puzzles, and cherishing time with her two children in Jacksonville Beach, Florida.