Key Takeaways
- Hiring clients now search for suppliers directly on Avetta, and active, complete profiles rank higher in the results, a ranking that didn't exist before.
- Supplier Benchmarks (tenure, connections, ESG score, and compliance trend) show clients you're ready to work before they ever click through.
- Find Projects puts nearby project opportunities directly in front of you, so growth doesn't have to wait on being found.
- Both work the same way: your Avetta profile is what powers the benchmarks clients see and the projects you're matched to.
- A current, complete profile is the fastest way to show up in more searches, match more projects, and win more work.
For a long time, growth on Avetta moved in one direction. Suppliers built a profile, then waited. Waited for a hiring client to search, waited for an invitation, waited for the right project to land in front of them.
That's changed.
With Avetta Directory, you no longer need a client invitation to join the network. Growth on Avetta now moves in two directions: hiring clients search the network for contractors and suppliers, and Find Projects gives you a way to go looking for work yourself. Your profile drives both.
When clients come looking
Hiring clients use Find Suppliers to search the Avetta network directly, and search results are no longer a flat list. Active, complete profiles rank above inactive or incomplete ones, a ranking that didn't exist before. Staying current means you turn up in searches you'd have missed, visible the moment a client goes looking instead of waiting on an invitation that may never come.
Search also understands what clients mean, not just what they type. That means you can be discovered by trade, service description, or location, even if a client doesn't know your company name. The more precisely your profile describes what you do, the more searches you appear in.
Once you're in front of a client, Supplier Benchmarks do the rest of the talking. Tenure, total connections, ESG score, and compliance trend are surfaced directly in search results, so clients can assess your readiness before they ever click through. Building a stronger supplier profile, including trades, service areas, certificates, and diversity classifications, is what shapes every one of those signals. Your profile is your pitch, made visible at the exact moment a client is deciding who to hire.
When you go find the work
Being found is only half the opportunity. Find Projects adds the other half: a business development tool built into your supplier membership that puts nearby projects in front of you directly.
Instead of scanning bid boards, chasing referrals, and following leads that go nowhere, you get project scope, requirements, and contract value upfront, so you can decide quickly whether an opportunity is worth pursuing. Direct access to the right contact means your outreach is targeted from the start, not generic and easy to overlook.
The result: instead of spending time searching and qualifying incomplete leads, you spend more time pursuing the work that's actually right for you.
One profile, two ways to grow
Both sides of this run on the same foundation: your Avetta profile.
The trades and service descriptions that help clients find you in search are the same details that match you to relevant projects. The service area that puts you on a client's map is what surfaces nearby opportunities in Find Projects. Certificates, licenses, and compliance documents build the readiness signals clients see in Benchmarks, and they shorten the path to qualifying for new work.
Keep it current, and it works harder for you on both fronts. Let it sit, and you miss searches you'd have won and projects you'd have been a fit for.
Bringing it together
Clients are searching. Projects are surfacing. The common thread is a profile that's ready to be seen.
Avetta Directory brings this together in one supplier membership: build a trusted profile, get discovered by hiring clients, and stay ready for the next opportunity, whether it finds you or you find it.
The path is clear. The formula is proven — suppliers like Heat Shock 2 have used Avetta to grow by 500%. Don’t wait and build your Avetta Directory profile today.
