As a supplier, you’re expected to do more than deliver services; you also need to demonstrate compliance, sustainability, and operational excellence.
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But the most successful suppliers go further: they use compliance platforms, client relationships, and a proactive mindset to stand out and grow.

Here’s how to maximise your visibility and value as a supplier within Avetta, based on real-world insights from supplier leaders and client partners.

Use Avetta to Grow and Strengthen Client Relationships

Being ready to work isn’t just about ticking boxes — it’s about being prepared when opportunities arise. For many suppliers, the real value of Avetta lies in how it helps them maintain strong, ongoing relationships with existing clients.

Surevent, a UK-based environmental compliance and building services contractor, initially viewed onboarding as daunting but reframed it as a way to validate internal processes and build trust with clients.

James Poole, Head of Compliance at Surevent, says: “Avetta is allowing us to build stronger client relationships because it gives that peace of mind both ways.”

That peace of mind comes from being consistently compliant — not just at the start of a contract, but throughout the relationship.  

Charlene Bowman, Director, Strategic Sourcing at hiring client BGIS, says: “If a supplier is already in Avetta, onboarding is faster. They know the tool, they know the requirements. It saves time.”

Clients often need suppliers to mobilise quickly. If your account is incomplete or out of date, you may miss out on additional work — even from clients you already serve.

Tips:

• Don’t wait for a project start date to complete your profile—stay ready for unexpected opportunities.
• Complete tasks promptly to avoid delays or missed work.
• Assign responsibility for maintaining your account to someone with authority to act on alerts and updates.
• Use Avetta’s reminders and notifications to stay ahead of expirations and requirements.

Go Beyond Just Compliance

Compliance isn’t just about ticking boxes — it’s about building trust and improving your business. Suppliers who treat compliance as a strategic tool gain credibility, uncover operational gaps, find more work, and strengthen client relationships.

James says: “We see Avetta almost like an independent auditor in the background. It gives peace of mind to our teams, our owners, and our clients that the business is operating the right way with the correct controls.”

Tips:

• Use compliance platforms to benchmark your policies and procedures.
• Treat audits as opportunities to improve, not just as obligations. If audits feel too broad, advocate for scope-specific reviews with your assigned audit manager. As one supplier noted, “We’d like audits to focus on the actual work provided, not every part of the company.”
• Document improvements and share them with clients to demonstrate proactive risk management.

Be Proactive, Not Just Compliant

The most valuable suppliers don’t just meet requirements — they anticipate needs, flag risks, and engage with clients proactively. Data and analytics can help you identify gaps and opportunities before they become problems.

One Avetta supplier advises making sure that “alerts go to someone with authority to update the information and make the changes, otherwise they’ll be ignored or lost.”

Speaking about the value Avetta brings to his organisation, James continues: “The system doesn't switch off. It keeps reminding you when things need doing. We now get notified three days out if someone isn’t compliant. Abortive visits have dropped, and our completion rate has gone up.”

Another supplier has been able to “cut down our administration by around 60%, giving us back valuable time to focus on client service and business growth.”

Tips:  

• Monitor your compliance status and address issues before they escalate.
• Use analytics to identify trends and areas for improvement.

Turn Compliance into a Sales Tool

Being “ready to work” isn’t just about meeting requirements — it’s about showcasing your strengths. Suppliers who highlight their compliance status often win more work, especially when clients are under pressure to onboard quickly.

Avetta-compliant suppliers have seen success this way, with one saying: “We have grown by over 50% in the past two years, and Avetta has been a major contributor to that trajectory. Since joining Avetta, we have added two new clients that now represent about 50% of our total work volume. That kind of growth has been transformative, and it also attracted investment, fuelling further expansion.”

Tips:  

• Mention your verified status in bids and pitches.
• Share examples of how compliance has helped you deliver safely and efficiently.
• Treat your profile like a business CV. Include all service locations, trades, certifications, and ESG credentials. Keep your profile complete and searchable, and set a periodical diary reminder to update it.

Let ESG Questions Drive Innovation

Environmental, Social, and Governance (ESG) criteria are more than compliance. They’re a chance to innovate.  

Courtney Chambers, CEO at C4 Cleaning, an Avetta supplier to large hiring clients, shares how onboarding questions made his team reflect on their own policies: “It strengthened how we move forward as an organisation.”

Meanwhile, James explains how Surevent discovered new recycling opportunities for lab bottles and chemical drums after reviewing ESG prompts, reducing both environmental impact and costs.

“We opened up to our supply chain and started asking questions. We engineered a solution where our chemical containers could be returned, washed out, reused, or chipped and recycled. That was a big win”, he says.

Tips:

• Don’t just answer ESG questions — use them to challenge your assumptions.
• Engage your supply chain to find sustainability wins.
• Highlight ESG leadership in your profile and proposals; it’s increasingly a differentiator.

Build Internal Buy-In Across Your Organisation

Compliance and supplier excellence require buy-in across departments. From leadership to field staff, everyone needs to understand the “why” behind compliance.

Surevent hosts regular “Business Update Days” to bring the whole company together, share goals, and reinforce values from boardroom to job site.

The company has started to incentivise compliance by building it into employee appraisals. James explains: “The [workers] on the road and in the vans that are going from site to site, are the ones that are really representing the business.

“Making sure that they're compliant and they're able to get onto site is important. We built this into performance reviews, which we really put a lot of stock in. We try to build a culture where they're actually rewarded and incentivised to do it.”

Tips:

• Host internal sessions to explain the purpose and benefits of compliance.
• Involve operations, planning, and frontline staff in onboarding and audits.
• Celebrate wins such as fast-track approvals or client recognition to reinforce engagement.

Stand Out by Turning Compliance Into a Competitive Advantage

Maximising your visibility and value as a supplier isn’t just about compliance — it’s about connection, clarity, and continuous improvement. Whether you're onboarding for the first time or refining your processes, the steps above can help you stand out in a crowded marketplace.

Your profile, your people, and your processes all play a role. Treat compliance as a strategic tool, not a burden, and you’ll be ready to work, ready to grow, and ready to lead.

Find out more about how Avetta helps suppliers like you save time, money and attract more clients by streamlining compliance processes.