reduction in at-risk driving behaviours across contractor fleets
improvement in owned fleet safety performance
By partnering with Avetta, a leader in energy production with a global operations footprint transformed how it assessed, monitored, and improved contractor and fleet road safety.
Despite achieving 94% compliance with internal transport safety standards, the organisation continued to experience near‑misses and non‑injury incidents that signalled deeper systemic risk. Leadership recognised a critical truth: compliance does not equal safety performance.
The customer’s transportation risk exposure spans South America, Africa, and the United States, operating in environments where road conditions, enforcement, and infrastructure vary widely. Following multiple serious transportation incidents — including fatalities and environmental risk events — the customer introduced a global Fatal Hazard Protocol for road transport. And, while audits showed strong compliance, operational reality told a different story:
Leadership needed visibility into actual risk, not just policy adherence.
Avetta’s transport safety experts partnered with the customer to help reframe transportation safety as a performance‑based contractor risk challenge, not a checklist exercise.
With the help of Avetta’s experts, the customer was able to implement a new, unified approach built on three pillars:
1. Performance-based contractor assessment
Avetta helped redesign the transport provider evaluation model — moving away from 100% compliance audits towards a weighted, performance led assessment:
This ensured contractors were assessed on how they actually operate, not how well they document procedures.
2. Turning telematics data into actionable insight
While vehicles were already equipped with in‑vehicle monitoring systems (IVMS), Avetta experts helped operationalise this data using a standardised behavioural scoring model based on key elements including:
Instead of reporting fleets as “98% safe,” Avetta enabled the customer to focus on the critical 2% of behavior where serious incidents occur, creating a culture of proactive risk awareness
Instead of reporting fleets as “98% safe,” Avetta enabled the customer to focus on the critical 2% of behaviour where serious incidents occur, creating a culture of proactive risk awareness.
3. Enabling line management accountability
A core insight of the initiative was that transportation safety is a line-management responsibility.
Through added workflows and coaching frameworks:
This approach strengthened trust, accountability, and leadership engagement across both owned and contractor fleets.
The impact of Avetta’s performance-driven model was rapid and dramatic.
The customer’s success was driven by a fundamental shift enabled by Avetta:
Traditional approach
Avetta‑enabled approach
By aligning contractor management, telematics data, and leadership accountability in one solution, Avetta helped the organisation turn safety into an operational model.
This industry leader’s program now serves as a blueprint for managing transportation risk across energy, mining and minerals, chemical transport, and various other industries using Avetta’s, “good vehicle, well driven, well managed” framework.
With Avetta, organisations can extend this same model across their contractor networks — driving safer behaviour, stronger partnerships, and measurable risk reduction at scale.
A global energy company with operations across North America, LATAM, and EMEA, managing complex logistics and transportation risk across diverse regions. The organisation operates large contractor and fleet networks, focusing heavily on safety performance, continuous risk monitoring, and improving road transport operations beyond compliance standards.
