OREM, Utah (June 24, 2021)—Avetta® Chief Strategy and Marketing Officer Indy Chakrabarti is being honored as a Utah Business 2021 CXO of the Year for his contributions to helping businesses deal with the COVID-19 pandemic. Chakrabarti advocates for customers and suppliers and shapes long-term growth strategies at Avetta, the leading supply chain risk management software provider.
The 2021 CXO of the Year Awards recognizes members of the C-suite changing the way we do business for the better.
“Indy is not only analytical, but he is also creative. He has raised the bar by optimizing marketing processes and performance measurement,” said Scott Nelson, director of global marketing at Avetta. “Indy’s creative and analytical skills come together to lead the Avetta team to a new level. This award is well deserved.”
In just one year at Avetta, Chakrabarti established and executed three significant initiatives: creating a library of content for Avetta’s COVID-19 Resource Center, shifting to account-based marketing and redesigning the Avetta website.
Chakrabarti had only been with the company for three weeks when the pandemic hit. He and his team immediately got to work, writing the first COVID technical paper within days and issuing it weeks before the nationwide lockdown. Avetta’s COVID-19 Resource Center offers expert-generated technical papers, eBooks and interactive webinars—containing more than 70 resources from notable sources such as the Centers for Disease Control and Prevention (CDC), World Health Organization (WHO), McKinsey & Company and others.
Chakrabarti and his team have prioritized expanding Avetta’s supplier compliance solutions, diversifying the customer base and creating new levels of service. Chakrabarti has redesigned Avetta’s pricing structure to improve customer experience and simplify options.
To aid in global expansion, the marketing team launched the Avetta website redesign—now available in 11 languages.
CXO of the Year honorees will be celebrated at a luncheon event today at the Grand America Hotel in Salt Lake City. To see the complete list of honorees, visit https://www.utahbusiness.com/2021-cxo-of-the-year-honorees/.
Avetta offers a configurable SaaS-based solution that assists organizations – both large and small – in managing supply chain risk across a variety of disciplines. Avetta is building the world’s most intelligent supply chain risk management network to advance clients’ safety, resilience and sustainability programs. Avetta leads the world in connecting leading global organizations across industries, including telecom, construction materials, manufacturing, facilities management, high tech and energy with qualified and vetted suppliers and contractors. The company brings unmatched access and visibility to its clients’ supply chain risk management process through its innovative and configurable technology coupled with highly experienced human knowledge and insight. We contribute to the advancement of our clients’ sustainable growth by protecting supply chains from a wide range of potential risks through trusted contractor prequalification, safety training and monitoring, regulatory compliance, insurance/financial stability and other areas of risk. Avetta serves more than 450 enterprise companies and 100,000 suppliers across 100+ countries. Visit https://www.avetta.com/ for more information.
Mark Fredrickson, 801-806-0161
Scott Nelson, 801-850-3363