IRVINE, CA, April 4, 2016 – PICS Auditing, the world’s leading provider of supply chain risk management solutions, announced today the company’s new corporate name, brand, and logo. The new Avetta brand reflects both the evolution of the company, as well as its strategy and focus on clients’ needs.
“We’ve seen unprecedented acceleration in our innovation, growth, and performance,” said John Herr, CEO. “Our brand transformation better represents where the company is today and our global vision for the future. We’re truly working to build the connections that build the world.”
Since 2003, PICS Auditing has served as a leading provider of supply chain risk management solutions. Hundreds of global organizations depend on PICS to align their supply chains to sustainable business practices, worldwide. The firm’s prequalification and auditing services have become the standard in many industries, including chemical, construction, energy, telecom, oil and gas, mining, manufacturing, transportation, and pharmaceutical.
PICS once stood for “Pacific Industrial Contractor Screening,” but the company’s new name now exhibits and reflects a global brand. The new Avetta name also illustrates the company’s core business and foundation working with leading companies worldwide to “vet” their respective suppliers for regulatory compliance and supply chain risk management.
This rebrand also represents a successful and ongoing transition to a company that’s expanding on its safety, auditing, and compliance heritage. Today the company competes in key growth markets and leverages big data analytics, supply chain optimization, supplier performance management, and an extensive business network model. This enables Avetta to connect the world’s leading organizations with qualified suppliers, driving sustainable growth as a result.
“We’re simply doing much more today than when we first founded this business,” said John Moreland, Founder. “This rebrand reflects our commitment to building on a legacy, which we’re immensely proud of, in order to deliver long-term growth and sustainability to our customers.”
For more information, please visit Safe Chain Link to read John Herr’s first blog post under the Avetta brand.